{"id":275,"date":"2018-10-16T03:06:25","date_gmt":"2018-10-16T03:06:25","guid":{"rendered":"http:\/\/slingdigital.com.au\/?p=275"},"modified":"2018-10-26T01:21:34","modified_gmt":"2018-10-26T01:21:34","slug":"winning-the-search-engine-rankings-battle","status":"publish","type":"post","link":"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/","title":{"rendered":"Winning the Search Engine Rankings Battle"},"content":{"rendered":"<p class=\"sd-med-text sd-blue\">Search Engine Optimisation (SEO) specialists often claim that they, and they alone, have the inside knowledge on how Google\u2019s algorithm works and that they can guarantee you, and no one else, the top spot on Google\u2019s search results promising an endless of traffic, forever!<\/p>\r\nWhile all manner of tricks can be used in attempts to game Google\u2019s Search Engine Results Page (SERP), ultimately the following three areas endure as the most foolproof way to get progressively closer, if followed consistently and over time, will bring tangible organic search traffic rewards.\r\n<h2>Awesome Content<\/h2>\r\nIf you can provide content on a topic better than anyone else this is a tried and tested way to rank well. It is no wonder that Wikipedia consistently rises to the top of search results. Of course, popular topics are covered very comprehensively, so in order to have cut-through, your content needs to be both written and also planned well.\r\n\r\nResearching both the popular and less popular keywords for your chosen topic is key. Building keyword groupings first and actual content articles addressing these keywords will ensure you have enough content coverage. Also, staying on top of new and trending topics will allow you to capitalise further on people\u2019s desire for the latest information. It is no surprise that news articles on topics like Donald Trump and Prince Harry are so numerous right now!\r\n<h2>Authority links to your website<\/h2>\r\nThe foundation of Google\u2019s patented \u2018page-rank\u2019 algorithm is based on the number of links across the web pointing to a particular web page. This is used as a logical way to gauge how important a piece of content is. Although some links will generate more value than others based on the quality of that website. For example, government website links will often carry more weight than most other sites. While you can convince other sites to link to yours in a number of ways, in the end, if your content is of superior quality it will naturally attract links.\r\n<h2>Hygiene factors<\/h2>\r\nA site that loads quickly,\u00a0structured logically and complies with good coding standards will always rank better than one that doesn\u2019t. Web crawlers (robots) are constantly scouring the internet and are trained to look for certain cues to help them do their job. The better you assist these crawlers the better they are able to display your content in search results.\r\n\r\nThere are always improvements to make in this category and while Google may change weightings on one factor over another to prevent people gaming the system, the closer you can build to best practice standards the more compatible your website will be both now and into the future.\r\n\r\nWhen perfecting your SEO practices, addressing these three areas will have you on track to be hitting the number one result more often. It is important to remember that SEO is a marathon, not a sprint and like training for a marathon if it was easy, everyone would do it! Yet if you are determined to succeed you will come out of the SEO race top.\r\n\r\nTake advantage of our <a href=\"http:\/\/slingdigital.com.au\/free-digital-audit\/\">free digital audit<\/a> to assess the state of your current search performance.","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation (SEO) specialists often claim that they, and they alone, have the inside knowledge on how Google\u2019s algorithm works and that they can guarantee you, and no one else, the top spot on Google\u2019s search results promising an endless of traffic, forever! While all manner of tricks can be used in attempts to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winning the Search Engine Rankings Battle &#8211; Sling Digital<\/title>\n<meta name=\"description\" content=\"Search Engine Optimisation (SEO) can sometimes be seen as a mysterious art. Knowing these 3 basic principles and ongoing effort will have you headed to number 1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning the Search Engine Rankings Battle &#8211; Sling Digital\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimisation (SEO) can sometimes be seen as a mysterious art. Knowing these 3 basic principles and ongoing effort will have you headed to number 1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\" \/>\n<meta property=\"og:site_name\" content=\"Sling Digital\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-16T03:06:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-26T01:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/slingdigital.com.au\/wp-content\/uploads\/arm-wrestle-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"947\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Warren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Warren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\"},\"author\":{\"name\":\"Warren\",\"@id\":\"https:\/\/slingdigital.com.au\/#\/schema\/person\/b55d5843c1b1ea2ad6e99b6c7cedc5c4\"},\"headline\":\"Winning the Search Engine Rankings Battle\",\"datePublished\":\"2018-10-16T03:06:25+00:00\",\"dateModified\":\"2018-10-26T01:21:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/slingdigital.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/slingdigital.com.au\/wp-content\/uploads\/arm-wrestle-seo.jpg\",\"articleSection\":[\"digital intel\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\",\"url\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/\",\"name\":\"Winning the Search Engine Rankings Battle &#8211; Sling Digital\",\"isPartOf\":{\"@id\":\"https:\/\/slingdigital.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/slingdigital.com.au\/digital-intel\/winning-the-search-engine-rankings-battle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/slingdigital.com.au\/wp-content\/uploads\/arm-wrestle-seo.jpg\",\"datePublished\":\"2018-10-16T03:06:25+00:00\",\"dateModified\":\"2018-10-26T01:21:34+00:00\",\"description\":\"Search Engine Optimisation (SEO) can sometimes be seen as a mysterious art. 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